Dean Connor Coaching | Connor Coaching LTD

Last updated: 8 November 2026

1. Who we are

Dean Connor Coaching is a trading name of Connor Coaching LTD, a private limited company registered in England and Wales.

Company registration number: 13319132

Registered office: 48–52 Penny Lane, Liverpool, L18 1DG, United Kingdom.

Privacy contact: dean@deanconnorcoaching.com

Connor Coaching LTD is the data controller responsible for personal information collected through our coaching services, websites, landing pages and communications.

This policy applies to our free 7 Day Body Reset, paid 1-2-1 online coaching, enquiries and associated services.

Our services are intended for adults aged 18 and over, including clients based outside the United Kingdom.

2. Information we collect

Depending on how you interact with us, we may collect:

• Your name, email address, telephone number and country of residence.
• Information you provide when registering for a free programme, making an enquiry or purchasing coaching.
• Your fitness goals, exercise experience, training preferences and lifestyle information.
• Health information relevant to coaching, including injury history, physical limitations and information you choose to disclose about medical conditions.
• Movement assessments, training records, performance measurements and progress reports.
• Photographs, exercise videos, progress images and testimonials.
• Coaching messages and communications through Trainerize, WhatsApp, email and other channels.
• Subscription, transaction and billing information.
• Technical information collected through our websites, landing pages and email services, where applicable.

We ask you to provide only information relevant to your coaching or enquiry.

3. How we use your information

We use personal information to:

• Register you for and deliver the free 7 Day Body Reset.
• Respond to enquiries and arrange consultations.
• Assess your movement, training requirements and goals.
• Develop and adjust personalised exercise programmes.
• Monitor progress and provide feedback and accountability.
• Manage coaching subscriptions, payments and customer support.
• Send programme emails and service-related communications.
• Send optional marketing communications where permitted.
• Publish client success stories, photographs, videos or testimonials where appropriate permission has been obtained.
• Maintain business records, protect our services and comply with legal obligations.

4. Our lawful bases

Under UK data protection law, our lawful bases depend on the purpose of processing.

Contract: To provide coaching or services you have requested, including consultations, programme delivery and account administration.

Legitimate interests: To respond to enquiries, improve our services, maintain appropriate business records and protect our business, where these interests are not overridden by your rights.

Legal obligation: To meet applicable accounting, tax and other legal requirements.

Consent: Where required for optional email marketing, promotional use of identifiable client content or other specific activities.

Health information: Information about injuries, medical conditions and health is special-category personal data. We will identify and document an appropriate additional legal condition before processing it. Where we rely on explicit consent, we will request it separately and explain the consequences of declining or withdrawing it.

5. Free 7 Day Body Reset and email communications

When you register for our free programme, we use your contact details to provide the content you requested, including programme emails and relevant service information.

We use MailerLite to manage registrations and email delivery.

We may also offer information about paid coaching services. Promotional emails will only be sent where we have the appropriate permission or another valid basis under applicable electronic marketing rules.

You can unsubscribe from marketing emails at any time using the link included in those messages or by contacting us.

Unsubscribing from marketing does not prevent us from sending essential communications relating to a service you are receiving.

6. Paid coaching and Trainerize

We use Trainerize as a primary platform for managing online coaching.

Information stored or processed through the platform may include consultation answers, training programmes, exercise videos, progress measurements, coaching communications and relevant health information.

We use this information to provide personalised coaching and monitor your progress.

Access to client information is restricted to authorised individuals who need it to deliver or administer our services.

7. WhatsApp and direct communication

We may communicate with clients through WhatsApp, email or other agreed communication channels.

These conversations may include training questions, progress updates and information about injuries or physical limitations.

We aim to keep essential coaching records within our designated coaching systems and take reasonable steps to protect confidential information.

Please avoid sending unnecessary sensitive personal information through general messaging channels.

8. Payments and subscriptions

We use Stripe and, where applicable, integrated coaching-platform payment services to process payments and manage subscriptions.

Payment providers may collect billing details, payment information and transaction records in accordance with their own privacy notices.

We generally receive payment status and transaction information rather than full payment-card details.

We retain appropriate financial records to meet our legal and accounting obligations.

9. Client photographs, videos and testimonials

We may collect photographs, progress images, training videos, performance results and testimonials from participants in our free and paid programmes.

We use this information for coaching purposes, including movement assessment, technique feedback, progress monitoring and personalised training support.

With your separate permission, we may use selected content for promotional and educational purposes on Instagram, Facebook, YouTube, our websites, landing pages and other marketing channels.

We will seek appropriate permission before publicly sharing identifiable client content. Where publication involves health or other special-category information, we will obtain explicit consent where required.

You can decline promotional use without losing access to our free programme or paid coaching.

You can withdraw consent by emailing dean@deanconnorcoaching.com. We will stop future consent-based use and, where applicable, remove content from channels under our control. We cannot guarantee removal of copies already shared or retained independently by third parties.

10. Service providers and sharing

We use external services to operate our business, including:

• Trainerize for coaching delivery and client management.
• MailerLite for registration forms and email communications.
• Stripe and applicable integrated payment providers for billing.
• WhatsApp for direct communication.
• Social media platforms when content is shared publicly with permission.

We may also share information with professional advisers, technical service providers or authorities where reasonably necessary and legally permitted.

We do not sell client personal information to third-party marketing companies.

Each provider may have its own privacy notice and data-processing arrangements.

11. International clients and data transfers

Connor Coaching LTD operates from the United Kingdom and may provide services to clients internationally.

Some of our technology providers may process or store personal information outside the United Kingdom.

Where UK data protection law requires safeguards for international transfers, we will use appropriate mechanisms, such as applicable adequacy arrangements or approved contractual safeguards, and any additional measures required.

Clients outside the UK may have additional rights under laws applicable to them.

12. How long we retain information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, meeting legal obligations and handling potential disputes.

Retention periods depend on the type of information. Financial records may need to be retained for statutory accounting and tax purposes. Coaching records, consultation responses, health information and marketing records are subject to our documented retention and deletion procedures.

Where you withdraw consent, we will stop the relevant consent-based processing, subject to any other applicable legal grounds for retaining information.

You can contact us to ask about the retention period applicable to your information.

13. How we protect your information

We take reasonable organisational and technical measures to protect personal information, including access controls, account security and limiting access to information needed for coaching or administration.

No online platform or electronic communication system can be guaranteed completely secure.

14. Your privacy rights

Depending on applicable law and the circumstances, you may have rights to:

• Request access to your personal information.
• Correct inaccurate or incomplete information.
• Request deletion of information.
• Restrict or object to certain processing.
• Request portability of eligible information.
• Withdraw consent where processing relies on consent.
• Complain to a relevant data protection authority.

Some rights are subject to legal conditions and exceptions.

To exercise your rights, contact dean@deanconnorcoaching.com.

If you are in the UK, you may also complain to the Information Commissioner’s Office at www.ico.org.uk.

15. Cookies and tracking

Our landing pages and third-party services may use cookies or similar technologies for essential functionality, analytics or other purposes.

Where non-essential cookies or tracking technologies require consent, we will seek that consent before using them.

Further information will be provided through our cookie information or consent controls where applicable.

16. Changes to this policy

We may update this Privacy Policy when our services, technology providers or legal obligations change.

The latest version will be made available through our website or landing pages, with the updated date shown above.

17. Contact us

For privacy enquiries, requests or concerns, contact:

Connor Coaching LTD
Trading as Dean Connor Coaching
48–52 Penny Lane
Liverpool, L18 1DG
United Kingdom

Email: dean@deanconnorcoaching.com